WOULD YOU BUY THE MONA LISA?
EVEN IF YOU REALLY DON’T DIG IT?
BUYING ART AS INVESTMENT?
For the buyer, acquiring a piece of art should be a real cinch, a total pleasure. You love it. You want it. It’s within your budget. It already has an ideal future home, the perfect spot, that doesn’t clash with your décor. It expresses who you are. It’s an “Object of Beauty” in your own eyes. Isn’t that enough?
What’s the hoo-ha anyway about acquiring the right kind of art? Art should not be an investment, but a matter of the heart. From my particular,( and yes, prejudiced) perch, love is not for investment purposes. Or for making a fantastic profit in some future turnover .
GARAGE-SALE ART DISCOVERIES
THE BIG DREAM: FINDING AN UNEXPECTED ‘VALUABLE’ TREASURE––
To my thinking, just as much as the artist should have created the piece with conviction, so should the buyer part with his money the same way. The buyer should be true to, and trust his own self. Or else hang up gold certificates over the sofa. (Which ultimately, might prove savvier.)
BACK TO THE WHAT IS ART, ANYWAY? DEPARTMENT
Art should and does mean different things to different people. Vive la différence. Artists themselves have a problem getting a handle on “What Is Art”.
Speaking only for myself, I am always working towards conviction ––what is true. Not being a saint, I am not above painting towards the “art market”. Except it wouldn’t work in my case. Honesty of expression is my gig.
MY CRITERION ON WHETHER MY OWN PAINTING IS ANY GOOD–––
The painting on the easel must surprise me and I I feel that could never duplicate it again. It begins to be dear to me, another offspring, so to speak. And I would prefer to part with it on a one to one basis with someone simpatico to me.

“MONA LISA, JAZZED UP” OIL/CANVAS/ 40″ X 60″ DIPTYCH
PayPal may be the greatest innovation for commerce, but ideally, I would rather sell my work to a real live person visiting me in my studio, or, at least, by phone contact. If you would like to see any paintings displayed on www.ruthrifka.com offline (plus other work, as yet un-photographed), I welcome you to visit me in my home studio, or discuss any painting on my website (www.ruthrifka.com), by e-mail (ruthrifka1@gmail.com) or by phone (561-368-1127).